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07.03.20, 00:56 AM General Topics
3 replies
Does anyone know why CBS bought UB in the first place? Seems like they never even tried to monetize the site. If they had some basic strategy this could have generated some revenue. Wonder why bother shutting it now? [ Reply | Watch | Flag ]
General Topics 07.03.20, 12:56 AM Flag
 

Dear UrbanBaby community,

Thank you so much for being a valued member of the UrbanBaby community. We wanted to inform you that we are shutting down the site on July 6th. We are grateful for your participation and support that has helped make UrbanBaby such an important resource to parents for many years.

If you have any questions or concerns, you can email us at urbanbaby-support@cbsinteractive.com.

Thanks so much,

UrbanBaby Support

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It was first bought by CNET (who knows why - maybe they planned to make an ad network?) and CNET was acquired by CBS Interactive. [ Reply | More
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General Topics 07.03.20, 01:21 AM Flag
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I’m guessing it was around the same time Disney bought/made Babble and they wanted to be have a parent demographic at the ready [ Reply | More
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General Topics 07.03.20, 01:22 AM Flag
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Pandemic, everything that is not generating $$ goes. Makes sense, these publishers are all ad - centric for revenue and that had dried up big time. [ Reply | More
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General Topics 07.03.20, 02:07 AM Flag
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